Construction Estimator Toolkit App Cross-Platform Estimator Tool Kit for Lead Generation

Slide 2

Custom Application
Cross-Platform Reach

Using Xojo and integrated update hooks, this tool gives estimators everything they need—without IT headaches.

Role

Programmer, Artist

Project Type

Lead generation marketing application

Tech Stack

Xojo, Photoshop

PROBLEM

Goals & Constraints

Creating a tool that delivers value and drives conversions

OnCenter Software needed a downloadable desktop application that offered real value to construction estimators while serving as a marketing lead funnel. The project required building an easy-to-use app that housed worksheets and PDF templates, helping estimators work more efficiently. At the same time, it needed to support ongoing marketing efforts through a dynamic, update-friendly backend. The challenge was developing a cross-platform solution that could be easily refreshed by the marketing team without engineering support.

SOLUTION

Process & Thinking

Building smart delivery into a simple interface

I used Xojo to develop a cross-platform application that allowed both Windows and Mac users to benefit from the toolkit. The design and interface were created in Photoshop to ensure visual clarity and brand alignment. At the heart of the tool was an auto-update feature that checked a server for new content and refreshed the local app accordingly—requiring no action from the end user. This functionality allowed marketers to continually add or update resources without redeployment.

Content That Connects

Smart Delivery, Real Value

A toolkit designed for estimators—engineered for marketing

Behind the simplicity of the Estimators Tool Kit was a robust system that did the heavy lifting behind the scenes. From the user’s perspective, it was a one-time install. But under the hood, the app constantly checked for new content—ensuring estimators always had the latest templates and PDFs. This turned the app into a long-term engagement tool instead of a static giveaway.

Cross-Platform Reach

Built with Xojo to support both Windows and Mac users without compromise.
Auto-Update Engine

Seamlessly delivered new content whenever marketing teams uploaded new files.
Estimator-Focused Design

Included PDFs and templates built to match real-world workflows on construction sites.

Engineered for Flexibility and Reach

To bring the Estimators Tool Kit to life, I began by building a custom installer tailored to reflect OnCenter Software’s branding and user experience standards. The installer served as the first point of engagement, designed to be fast, intuitive, and platform-aware. From there, I developed the application itself in Xojo, leveraging its cross-platform capabilities and native OS integration hooks. This allowed me to create a lightweight but robust desktop tool that could interact with the file system, detect server-side updates, and dynamically pull in new content. By tapping into Xojo’s event-driven architecture and file handling features, I engineered a seamless workflow that felt native to the end user while maintaining full control over content delivery behind the scenes.

Results: From Download to Deal Flow

The Estimators Tool Kit achieved its dual goal: it provided a high-utility tool to construction professionals and gave the marketing team a frictionless way to maintain ongoing engagement. Every download represented not just a potential lead—but an active, recurring touchpoint with prospects.

0 +

Estimated number of downloads across both Mac and Windows platforms

0 %

Reduction in marketing team's reliance on engineering for updates

0 x

Increase in lead-to-demo conversion rate vs static PDF downloads

Ready to Build Something Brilliant?

If this kind of custom work is what your project deserves, let’s talk. I specialize in crafting smart, scalable solutions that make life easier—for you and your users.

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